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Details of Course Code: MCO-06 Marketing Management
Book Name: Course Code: MCO-06 Marketing Management
Author: Expert Committee
Publisher: IGNOU
Category: IGNOU STUDY MATERIAL
Stock: Available
MRP :  Rs.450  Price :   Rs.450
Delivery Charges for Delhi NCR : Rs.100
Delivery Charges for Other States : Rs.150

Book Specification

Publisher IGNOU Author Expert Committee
Category IGNOU STUDY MATERIAL Binding N/A
Language N/A Edition N/A
M.R.P Rs.450 Price Rs.450
Weight N/A Total Pages N/A
Width N/A Length N/A


Book description

1. Nature and Scope of Marketing
2. Understanding Consumer Selecting Target Markets
3. Product Decisions
4. Pricing Decisions
5. Distribution Decisions
6. Promotion Decisions and Emerging Issues

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